14.2.19

Apple will present its streaming video service in March

Apple will present its streaming video service on March 25, according to Bloomberg. The platform will be available in the summer.


platform will be available in the summer.

Apple presentarĂ¡ en marzo su servicio de vĂ­deo en streaming
Apple will present its streaming video service in March
Apple plans to hold an event to announce its streaming video service next month, according to Bloomberg. The information matches the report published yesterday by Buzzfeed. The expected presentation will take place on March 25 and will have the presence of several celebrities from the film world such as Jennifer Aniston, Reese Witherspoon, Jennifer Garner and director J.J. Abrams.
It will be an event of great importance, because since 2015 the Cupertino did not present a new digital platform. Recall that the last was Apple Music. With this movement, they will enter a battle against companies already consolidated in the sector such as Netflix, Amazon Prime Video and Hulu. The same means that Apple's proposal will be very similar to that of the competition.

The service will also include original productions in the Apple is working since the previous year. It is expected that some programs, series or films are also presented during the event. According to the information, the payment platform will be launched during the summer, coinciding with previous reports that pointed to the same season.



Today CNBC reported that the subscription will be available in April or early May. In addition, they pointed out that the channels of Starz, CBS, and Viacom will sell their programming through the Apple service. In contrast, it seems that those led by Tim Cook still do not reach an agreement with Netflix and HBO, so both platforms would not be available at the launch.


Bloomberg says that all content will be offered through the TV app, which is pre-installed on the iPhone, iPad, iPod Touch and Apple TV. While it will be necessary to subscribe, they will also offer free material as part of their strategy to promote the service.

Finally, they added that in the spring the new magazine subscription will be available in Apple News, which is in the internal testing phase for several months. This new feature will be included in iOS 12.2, the next major update of the mobile operating system.

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